After more than five decades as a global leader in construction, mining and material handling equipment, Hitachi Construction Machinery is entering an exciting new chapter.
From 1 April 2027, the company will adopt the name LANDCROS, marking the beginning of a new era that reflects its evolution into a global solutions provider for the construction, mining and recycling industries.
This is much more than a change of name. It represents the evolution of a company that will continue to design and manufacture world-class machinery while expanding its focus on technology, connectivity, digitalisation and integrated solutions to help customers become more productive, efficient and sustainable.
For decades, Hitachi Construction Machinery has earned the trust of thousands of customers and operators around the world.
That trust remains at the heart of this new chapter.
In recent months, the company has introduced The Reliable Orange campaign, celebrating what has always defined the brand: the reliability of its machines and the confidence they inspire every day on job sites across the world.
Because while the name is evolving, the values behind it remain exactly the same.
With the introduction of LANDCROS, the brand identity evolves, but everything customers value remains unchanged.
The same engineering excellence.
The same Japanese quality standards.
The same technology and innovation.
The same dealer network.
The same aftersales support.
The same commitment to reliability that customers have trusted for generations.
LANDCROS represents the company's ambition to go beyond manufacturing equipment.
Its vision is to become a trusted solutions partner, combining machinery, digital technologies, connectivity and innovative services to help customers overcome tomorrow's challenges.
Innovation, sustainability and customer success will continue to drive this next stage of the company's journey.
As an authorised dealer, Hispano Japonesa de Maquinaria (HJM) will continue supporting customers throughout this transition with the same commitment, expertise and personalised service that have always defined our company.
Our customers can expect the same trusted relationship, the same technical support and the same dedication that have made HJM a reliable partner for so many years.
Because what truly matters remains unchanged.
The same engineering.
The same quality.
The same reliability.
The same commitment.
This new name marks the beginning of an exciting future while honouring a legacy built alongside customers, operators and dealers around the world.
A new chapter begins.
But the story of The Reliable Orange continues.
The official transition to LANDCROS will take effect on 1 April 2027.
No. The machines will continue to offer the same engineering excellence, quality, technology and performance customers know and trust.
No. Spare parts availability, technical support and aftersales services will continue without interruption.
Yes. HJM will continue to provide the same expert advice, sales support and aftersales service throughout the transition.
The new LANDCROS brand reflects the company's strategic evolution towards becoming a global solutions provider, combining machinery with advanced technologies, digitalisation, connectivity and innovative services to support customers now and in the future.
